About Us

The Fruit Basket Direct and our retail store, The Fruit Basket in West Bridgford, are a local family run business providing a quality range of fresh produce, dairy, eggs, bakery and dry store requirements to the finest kitchens in the East Midlands.


We pride ourselves on delivering restaurant quality produce and excellent service to homes and restaurants throughout the region. Our sustainable supply chain, consisting of local growers and farmers, national markets and international importers allow us to source the finest, freshest seasonal ingredients throughout the UK and across the World.